Points are an in-site currency used to buy targeted traffic to your content from real people (not bots!).

When posting a campaign, you spend points on that campaign. You assign the total number of points you’re willing to spend for a certain campaign, as well as the max amount of points each person who shares your post can receive.

As to how many points you should spend, this is a real, fluctuating marketplace, so I would recommend checking out the marketplace page and seeing what everyone else is spending. Then, I’d recommend assigning a few more points than what you’re seeing on average, to help make sure people choose to promote your post over everyone else’s.

So basically, people spend points on creating campaigns, which people share in order to earn points. The more points you have, the more campaigns you can drive traffic to. Pretty neat, huh?